It is the book that actually delivers what so many others promise. You`ll discover inspiring true stories of companies like yours that have doubled, tripled, and even generated 10 times more revenue and profits. And just like them, you`ll unlock the proven and powerful toolbox that builds an ongoing process that delivers profitable results year after year. When something is waterproof, it is sealed so tightly that no liquid can get in or out. If your glasses are not waterproof, your eyes will sting after swimming lessons. Bernadette Jiwa is a global authority on the role of history in business, innovation and marketing, and the author of five bestsellers on marketing and brand storytelling. She advises, advises and talks to entrepreneurs and executives who want to build meaningful brands. His work takes him from Sydney to New York (and everywhere in between). The sad truth is that most companies are. But there is an answer, and that is in this book! To create a watertight contract, the first question you need to rely on is “What exactly is a contract”? In short, it is an agreement between two or more parties that, if valid, binds the parties and is enforceable in court. In other words, one party can sue the other if it does not do what it says in the agreement.

It is therefore very important to get it right from the beginning and prevent you or your company from being involved in unnecessary litigation. Portholes on the side of a cruise ship must be watertight so that no water enters during storms and the ship continues to float instead of sinking. And if you`re braved the gutter ride at a local amusement park, you might want to seal your wallet in a waterproof bag. Figuratively speaking, something waterproof can withstand all sorts of questions or doubts: “His alibi is waterproof – his grandmother swears they`ve been making cookies all day.” It is not necessary to conclude a contract in writing. Many contracts are concluded every day that are not written. For example, you wouldn`t make a written contract by buying something from your local store. You ask for something, it is given to you and you pay for it. Alternatively, you can take something from the shelf and bring it to the checkout where you pay for it. In both cases, there is a purchase contract. There is a funny case in which it was discussed whether two farmers who wrote the terms of a contract on the side of a cow were a valid contract.

The judge, whose patience had to be great, decided that as long as it was legible and clear what the conditions were, then yes, it was a contract! In business, of course, you are more likely to have a written contract than an oral one. Nowadays, email and the Internet allow them to be trained electronically, without ink or paper. For more information, see below on the essential content of a contract, but in short, although it is better to have a commercial contract in writing, it does not have to be. However, there are exceptions to the rule: pay attention to contracts that must be written, for example, those that concern land and buildings. To be valid, they must be in writing. Join the thousands of businesses that are already using the tested and reliable waterproof marketing methodology and find out how you too can put it into action to break the hype, create a clear plan and take control of your marketing to: create consistent routes to the customers you`ll love, successfully scale your sales results, and increase your profits in a meaningful and sustainable way. Do you have the question in mind – are there any laws (laws) that are automatically included in the contract, no matter what you write? For example, employment contracts all include different labour laws. This explains why it is difficult to draft contracts without professional help. Consumer contracts and most commercial contracts include what is known as UCTA77 and their amendments – or “unfair contract term laws”. In short, this means that B2C contracts must be “reasonable”, while B2B cannot waive any liability.

Again, this is a bit more technical, so if you have any concerns, consult an expert. In summary, provided you follow the above principles, you will significantly increase your chances of entering into a contract that will ensure that the person you have agreed to do business with knows exactly where they stand. And in return, it is hoped that this will avoid costly litigation. Even the smartest companies can feel exhausted by yo-yo marketing and paralyzed by the overwhelm of big ideas, big promises, and the next big thing. Money and energy are wasted running the marketing taps while the potential revenue comes from a highly permeable bucket. Alison Jones is the founder of Practical Inspiration Publishing and helps companies that have something to say to create great books that are deeply integrated into their wider platform and hosts of the Extraordinary Business Book Club. A veteran of the publishing industry, she has worked with leading companies such as Chambers, Oxford University Press and Macmillan for 25 years (she was Director of Innovation Strategy at Palgrave Macmillan until she built a revolutionary new partnership publishing model in 2014). She also provides executive coaching, advice and training to publishers and regularly lectures and blogs on the publishing industry, is a member of the IPG Board of Directors and Chief Juror of the Business Book Awards.

Their weekly podcast, the Extraordinary Business Book Club, is a must-read for authors and readers of outstanding business books. Signing a contract is serious for either party – these are legally binding agreements and the content must protect your interests even if something goes wrong. You need to think carefully about what will be included in the contracts you sign, whether with suppliers, customers or other third parties. David Gordon of DG Law explores how to draft a watertight contract to ensure your business is protected at all times. There are absolute imperatives that must be included in a contract, no matter how it is created. Bryony Thomas is one of the UK`s leading marketing thinkers. Lorsque Bryony a atterri en tant que directeur divisionnaire du marketing pour experian, une société du FTSE 100, à l`âge de 28 ans, il a rapidement développé un talent pour poser les questions importantes. Elle est également une conférencière professionnelle recherchée. Whether it`s a boardroom, a team day, or a large conference venue, Bryony can be trusted to inspire, engage, and entertain. ÐΜÑлÐμкÑÑÐ3/4Ð1/2Ð1/2Ð3/4й вΜÑÑÐ ̧Ð ̧Ð3/4лÑÑÐ ̧ÑÑРпÐμÑаÑÐ1/2ÑÑÑÐ ̧ÑÑÐ ̧ÑÑÑÑ ÑÑÐ3/4й кÐ1/2Ð ̧гРРРÐÐ1/2D°ÑÐμÐ1/4 кÑÑпÐ1/2ÐμйÑÐμÐ1/4 Ð ̧Ð1/2ÐμпÑÐμÐ ́ÐμÐ ́в»ÐμÐ1/2ÑлÐμкÑÐ3/4Ð1/2Ð1/2ÑÐμ кÐ1/2D ̧Ð̧Ð̧Ð̧, кÐ3/4ÑÐ3/4ÑÑÐμ Ð1/4Ð3/4жÐ1/2Ð3/4 ÑÐ ̧ÑаÑÑв бÑаÑз ÐμÑÐμ, Ð1/2а плÐ1/2ÑÐμÑÐ1/2D3/4Ð1/4ÐÐÐлÐμÑÐ3/4Ð1/2ÐμÐ ̧ллл̧ ÑпÐμÑÐ ̧алÑÐ1/2Ð3/4Ð1/4 ÑÑÑÑÐ3/4йÑÑÑвÐμ.

You must also negotiate with the other party before writing the contract to ensure that it is acceptable to both parties. . . . .